Turning Guilt Into Gifts
You’re not heartless — just forgetful, distracted, and catastrophically human.
Guilted helps you create personal, borderline-impressive gifts — even when time is short, energy is gone, and creativity is in a coma.
Because “I forgot” isn’t a love language.
The Problem
You love them.
You just suck at showing it.
- You forgot again — That reminder app clearly hates you. Honestly, it kind of has a point.
- You threw money at it — Because nothing says “I care” like next-day delivery.
- You panic-bought socks — Practical? Sure. Memorable? Absolutely not.
How It Works
You are the problem.
We are the solution.
1. Spill the Tea
Tell us who the gift is for, what they’re into, and how much effort you’re willing to fake. We’ll turn your vague friendship data into genius gift ideas.
2. Get Ideas
We’ll serve up gift suggestions so good they’ll wonder if you started therapy. Thoughtful enough to impress, easy enough to actually pull off.
3. Take the Credit
Follow the plan. Deliver the gift. Accept the praise like you totally had this handled all along. We’ll let you have your redemption arc.
Give it a Try
Because you deserve to look like you tried.
Let’s be real — you’re not about to start journaling, meditating, or remembering birthdays.
Guilted makes your emotional life look effortless while you remain… you.
What it is
✅ Your personal PR agent for relationships. We make you look thoughtful and brilliant (probably better than you actually are…)
✅ A creativity cheat code. We hand you ideas that make people think you have emotional depth. (You don’t have to confirm it.)
✅ A sanity saver. No stress, no spreadsheets, no panic candles. Just clarity, calm, and the amplification of care.
What it’s not
❌ Another site full of overpriced “quirky” junk without a soul.
❌ A guilt-trip disguised as self-improvement. We’ll never tell you to “just be more present.”
❌ A productivity app trying to fix your soul. We’re not here to improve your empathy. Just fake it better.
Proof
People who were once beyond saving.
Extremely, and undeniably, real stories from real humans who lived to tell the tale.
“They asked, ‘Did you think of this?!’ I said yes. I lied. It felt incredible.”
Jen, 25 – Pathological Praiseseeker
“Used Guilted once. My friend asked if I was dying. That’s impact.”
Alex, 33 – CEO of Chaos
“I got called ‘the thoughtful one’ in my group chat. I haven’t known peace since.”
Sam, 29 – Overachiever by Accident
Origin Story
Born from guilt. Raised by chaos.
We grew up as the world sped up. We learned to text instead of talk, to send emojis instead of emotions, and to buy gifts in one click. Somewhere along the way, “connection” got convenient — but it stopped feeling close.
Guilted was born from that quiet guilt we all know: the wish we’d shown more thought, more care, more us. It’s not about buying better — it’s about giving meaningfully again.
We built Guilted to help people slow down, think of each other, and make every gift a small act of love. Because real connection doesn’t come from algorithms — it comes from attention.
Team
This is us. Post guilt.
We’re a team of recovering forgetters, functional overthinkers, and emotionally semi-available humans who decided to fix a problem we personally created.
Mario Steinbuch
Co-Founder / CEO / Empathy Ambassador
Spent two decades forgetting birthdays. Now monetizes it.
Staale Nataas
Co-Founder / CPO / Experience Alchemist
Makes guilt look elegant and empathy clickable.
Misha Vucicevic
Co-Founder / CTO / Machine Whisperer
Builds features for people who panic-gift. Which is everyone.
Do it - Do it - Do it
Ready to stop being the worst?
You’ve survived this long but deep down, you know you can do better
(or at least look like you can)
Helping humanity fake emotional competence since 2025.
FAQ
You’ve got questions.
We’ve got judgment.
1. Is Guilted for couples only?
Nope. Friends, parents, coworkers, that one person you ghosted but still feel bad about — if you’d feel guilty ignoring them, we’ve got you covered.
2. I’m not creative. Will this still work?
That’s literally the point.
We’ve done the overthinking for you — you just click, copy, and take full credit. Think of us as your emotional stunt double.
3. Does Guilted send the gifts?
Not yet. For now, we tell you exactly what to do so you can look wildly thoughtful with minimal effort. You still get the glory.
4. Is this a joke app?
Only until your mom cries happy tears over the perfect gift you “thought of.”
5. Is it free?
Yes, guilt is free. Premium guilt comes with bonus features (maybe some time in the future)
6. What if I actually enjoy giving gifts?
Seek help. Or use Guilted to outshine everyone else. We won’t stop you.
7. Will Guilted fix my relationships?
Yes.
